Search queries are words and phrases that people type in the search box to display a list of results.
The process of selecting keywords can be difficult, confusing and time-consuming, if there is no necessary professional knowledge in this process. One of the stages is to collect as many keywords as possible.
To get started, You'll need to determine the type of keywords that best fit Your business, which will increase the likelihood that Your site can be found.
Think about the words that describe the service or product that You are going to sell, and the search queries that potential customers are likely to enter in the search box to search for that product or service.
Some keywords you can come up with yourself, some of them you can find by studying your competitors. And you can also use the services of selection and analysis of keywords:
- Yandex Wordstat
- Google AdWords
- Key Collector
- Keyword Tool
When you've completed the keyword search phase, it's time to filter the results. Here you will need to include thinking and a proper understanding of what types of key queries may be relevant.
Types of search queries
These are the key words that interest us above all. This is a broad category of different keywords, which has a high probability of attracting real customers to the site. One tip to help you determine if a keyword is commercial or not: type it into Google and see what types of sites appear in the search results, and whether you want your site to be among them.
Other types of keywords that are great for commercial sites. When compared to commercial keywords, transaction keywords show more targeted visitors who intend to buy a product or service. I. e. the person already looked for information, made the decision and is now ready to make purchase. These words contain phrases such as "buy", "order", "price»
With such words, a person is looking for information, he has no purpose to buy. Usually contain: "where", "how", etc.
Another type of keywords you should be aware of. When Internet users type a company or brand name, it means that they perform a navigation search. They already know this company or product and just want to find the right Internet address to get to the site. These keywords are usually useful when the site brand is well known and popular.
Lack of experience, knowledge in the selection of key queries can affect the effective promotion of Your site. It is better to turn to professionals, You will not only podobrwhat tasks are solved by a ready and fully compiled functional specification for the project? EUT, distribute keywords on pages, but also to configure, start an advertising campaign.